Ziyaad Haniff — what can't he do?

STUDIO PARADISE

Year

2024

Practice

consulting, creative direction, creative production, design, event production, partnership coordination, photography, strategy

tl;dr: Our team spearheaded creative direction and release strategy over the course of the year-and-a-half campaign; the album currently sits at 4.9 million streams. We also coordinated a networking event promoting the album “welcoming asians in the Creative Industries, selling 181 tickets, and securing 5 strategic partners. Additionally, we designed and produced 2 rounds of merch, allowing for recurring song discoverability